Publisher My.Games Set to Release Little Big Robots
Publisher My.Games is preparing to launch their newest title, Little Big Robots, as the third installment in the popular War Robots franchise. This family-friendly spin on the original game aims to attract a broader audience, but surprisingly, it will not be available in mainland China.
Gameplay and Features
Little Big Robots is a mobile shooter game that incorporates the “build making” aspect found in the other War Robots titles. It offers a battle royale mode and 4v4 co-op gameplay, allowing players to queue up solo or in duos. My.Games plans to provide long-term support for the game, introducing new mechs, weapons, and maps over time to expand their existing collection of live service games.
Aim for a Broader Audience
My.Games is clearly pushing for a wider, all-ages audience with Little Big Robots. They emphasize the game’s unique style and atmosphere, stating that while the original War Robots titles have a classic and serious sci-fi setting, Little Big Robots is more relaxed and vibrant. The game aims to appeal to players of all types, allowing them to enjoy it with friends, family, and people from around the world.
Focused Strategy
The exclusion of China from the game’s availability indicates that My.Games is shifting its focus to other regions, particularly the MENA regions. The company recently established a business hub in this area, suggesting that they see greater opportunities closer to home. While the Asian market is indeed lucrative, the intense competition may have influenced My.Games’s decision to prioritize other regions.
Expanding Audience
The company’s decision to portray Little Big Robots with a softer image suggests that they are aiming to broaden their audience. Although the game is not specifically targeting casual consumers, it appears to follow a hybrid-casual design philosophy. This strategic move aligns with the current gaming landscape, which sees many players seeking games that cater to a more relaxed and accessible gaming experience.