Digital Turbine’s Duncan Blackett talks quality installs, alternative distributi | Pocket

Pocket Gamer Helsinki 2023: The Ultimate Conference for Mobile Games

Join us in the stunning city of Helsinki, Finland, the birthplace of mobile games, for the highly anticipated event – Pocket Gamer Helsinki 2023. Taking place on September 12 and 13, this conference promises two days of networking, learning, and discovering the latest trends and techniques in the gaming industry. Clear your schedules because it’s just a week away!

Unparalleled Networking Opportunities with Industry Experts

At Pocket Gamer Helsinki 2023, you’ll have the chance to network with top-notch industry experts, thought leaders, and influential figures in the gaming landscape. Gain valuable insights from over 200 speaker sessions, engaging talks, and panel discussions. Pitch your game to our experts and connect with potential partners and investors in the games industry. This is your opportunity to take your business to the next level.

Discover the Next Big Opportunities in the Mobile Games Market

We had the pleasure of interviewing Duncan Blackett, the EMEA director of advertising sales at Digital Turbine, who will be a featured speaker at the conference. According to Blackett, the mobile games market is projected to reach over $286 billion by 2023, with annual growth of 7%. This presents immense opportunities for app developers and users alike. One of the key opportunities mentioned by Blackett is the rise of alternative app stores, which challenges the established app economy and opens up new possibilities for developers and higher revenue.

Blackett also predicts that mergers and acquisitions in the industry will lead to mobile platform releases from AAA publishers who recognize the potential for growth in the mobile space. Additionally, generative AI will revolutionize game production, pushing the boundaries of quality and speed.

The Importance of ROAS and Undervalued Developments

When asked about the most important key performance indicator (KPI), Blackett emphasized ROAS (Return on Ad Spend), but noted that the measurement period is crucial. Different distribution channels perform differently, and it’s essential to consider the platform’s delivery of ROAS over time.

In terms of undervalued developments in the mobile games industry, Blackett highlighted the significance of multi-platform capabilities and alternative distribution channels. While mobile gaming has its established market, there’s great potential in catering to gamers who prefer other platforms.

Prepare for the Future of Mobile Games

If you’re attending the conference, reach out to Duncan Blackett on LinkedIn or email [email protected] to connect. Blackett is particularly interested in speaking with UA managers and CMOs. During his discussion, he advises attendees to think about their game economy and distribution. How can these areas be improved? If you’re interested in increasing profitability, achieving incremental installs at scale, and improving conversion rate, make sure to attend Blackett’s session.

Get Your Tickets Now

For more information about Pocket Gamer Helsinki 2023 and to secure your tickets, visit the event’s website. Discover what’s on, where to stay, and everything you need to know to make the most of this incredible conference.

We look forward to seeing you at the show!