Unity’s pricing bombshell: The unanswered questions | Pocket Gamer.biz

Unity’s Runtime Fee and Developer Concerns

Amidst the controversy surrounding Unity’s planned Runtime Fee, developers are left with more questions than answers. While some clarification has been provided by Unity on social media, major issues remain unresolved. One of the biggest concerns is how Unity will track and calculate installs for the new ‘per install’ fee, and whether these numbers will be transparent and auditable. Additionally, developers are eager to understand the requirements for qualifying for price reductions on the fee. The lack of clarity and transparency from Unity has left many developers uncertain and in need of urgent explanations.

Kalle Kaivola, CEO of Lightheart Entertainment, Seeks Answers

Kalle Kaivola, CEO of Lightheart Entertainment, is among the CEOs seeking clarification from Unity. In a LinkedIn post, he voiced the need for transparency regarding install calculations, technology, processes, and recourse for developers. He also highlighted the importance of clear language and numbers regarding discounts tied to the use of other Unity products. Additionally, Kaivola raised concerns about the compatibility of the new terms of service with the previous ones and urged Unity to provide clarity on this matter.

According to Kaivola, the lack of transparency from Unity has led to speculation and guesswork among developers. Unity’s silence and focus on preplanned programming instead of addressing the confusion have further exacerbated the situation.

The Pricing Issue: A Closer Look

The pricing structure itself has caused confusion among developers. Unity made changes to the language in the table after its initial release, specifically regarding the monthly install fee tiers. This change was not explicitly highlighted, leading to misunderstandings and miscalculations by developers. Unity’s failure to transparently refute these misconceptions on social media platforms has only added to the confusion.

Unity’s Response and Developer Impact

Unity has acknowledged the “confusion” but has attempted to shift the focus by stating that 90% of their users don’t fall into the affected category. This strategy has not addressed the concerns raised by developers and instead has created a sense of urgency for them to make important decisions about their partnership with Unity. The impact of these decisions will be significant for all parties involved.

Developers are calling on Unity to provide the necessary clarity and explanations. The need for transparency is urgent, as developers have both short-term and long-term decisions to make.