Mobile Shooter Action Game Goddess of Victory: Nikke Earns $500m in Sales
The collaboration between Goddess of Victory: Nikke and Nier: Automata, the popular action role-playing game from Platinum Games, has proven to be a major success. With the appearance of character 2B in the game, Goddess of Victory: Nikke has generated $500m in revenue and experienced a 215% increase in sales.
Sensor Tower data reveals that 60.5% of sales came from Japan, while the United States and Korea accounted for 14.9% and 12.1% of sales, respectively. During the period between November 2022 and September 2023, Goddess of Victory: Nikke was ranked 15th in terms of mobile game sales. It also became the top-selling squad RPG, surpassing popular titles such as Uma Musume: Pretty Derby and Raid: Shadow Legends. This success further demonstrates the strong purchasing power of the Japanese market.
Tencent’s Overseas Mobile Sales Grow 47% with Goddess of Victory: Nikke
Sensor Tower’s data also shows that Tencent, the publisher of Goddess of Victory: Nikke, experienced a 47% growth in overseas mobile sales after the launch of the game. Previously, many of Tencent’s sales came from the Chinese market, particularly with titles like League of Legends: Wild Rift. The success of Goddess of Victory: Nikke indicates Tencent’s ability to thrive in overseas markets.
Fanservice or Engaging Gameplay?
While Goddess of Victory: Nikke’s success has drawn attention to its fanservice-focused content, it remains unclear whether this is the main factor contributing to its popularity. The game’s engaging gameplay might also play a significant role in its success. The collaboration between Goddess of Victory: Nikke and anime series Chainsaw Man, which introduced characters from the series, garnered increased attention. Additionally, the consistent addition of new characters in this squad-based RPG contributes to its retention and acquisition of players.
Sensor Tower’s analysis also highlights the game’s discoverability. Goddess of Victory: Nikke maintains high visibility through extensive advertising on major mobile networks and TV platforms.
The Future of Tencent’s Overseas Projects
Goddess of Victory: Nikke’s success and its significant contribution to Tencent’s revenue may prompt the company to invest further in original projects for overseas markets. Tencent’s success in expanding its reach beyond China is particularly crucial considering the potential impact of regulatory interference. With successful releases of previously China-only titles like Street Fighter: Duel in Western markets, Tencent is well-positioned to pursue global opportunities.