Brawl Stars $2bn revenue is just the icing on Supercell’s success | Pocket

Brawl Stars Surpasses $2 Billion in Revenue, Joining Supercell’s Double-Unicorn Club

Brawl Stars, the popular mobile game developed by Supercell, has achieved a major milestone by surpassing $2 billion in revenue. This impressive feat makes it the fourth game from Supercell to reach this massive milestone. While many companies would be thrilled with such success, Supercell has made it a regular occurrence. So, what does this mean for Supercell’s lineup of hit games? Let’s take a look at what is still making this gaming powerhouse the big bucks and what titles may be losing favor.

Brawling for the Top Spot

Brawl Stars has gained tremendous popularity, but what exactly is driving its success? While it would require a critic’s analysis to fully understand the game’s appeal, we can examine its financial performance to gauge its position among Supercell’s other titles. How does it compare to chart-toppers like Clash of Clans or Hay Day?

Supercell has gained a reputation for swiftly discontinuing underperforming titles. This strategy has resulted in a relatively small but highly profitable portfolio consisting of Clash of Clans, Clash Royale, Hay Day, and Brawl Stars, each generating over $1 million in monthly revenue across iOS and Android platforms.

Although Brawl Stars has crossed the $2 billion milestone, it has not yet surpassed the revenue of its predecessor, Clash of Clans. Data from Sensor Tower reveals that Clash of Clans brings in approximately $11 million per month on Android and $19 million on iOS, resulting in a total of $30 million in monthly revenue. In comparison, Brawl Stars generates $3 million per month on Android and $4 million on iOS, amounting to a total of $7 million in monthly revenue.

Despite the age difference, Brawl Stars enjoys a similar level of monthly downloads to Clash of Clans, with 2 million on Android and 900,000 on iOS, compared to 2 million and 1 million respectively for Clash of Clans.

While Brawl Stars falls behind titles like Hay Day, which generates $9 million in monthly revenue with 1.5 million monthly downloads, it still outperforms Boom Beach, making it Supercell’s lowest-performing title among the top five on both iOS and Android.

If It Ain’t Broke, Don’t Release a Sequel…

What lies ahead for Brawl Stars after achieving the $2 billion milestone? Supercell’s approach to new games paints a clear picture. Brawl Stars demonstrates steady performance rather than explosive growth. Unless significant reinvention or updates are implemented, Supercell seems content with maintaining its current course.

So, what’s on the horizon for Supercell? The company’s exceptional success, with its titles raking in millions each month, proves that even in challenging times, the mobile market remains a lucrative source for developers and publishers who understand the game. From its humble beginnings, Supercell has risen to the top of the industry, competing with studios backed by much larger companies or gaming giants struggling to adapt to the mobile landscape.

With Flood Rush being the latest game to meet its end, all eyes are now on Squad Busters, Supercell’s contemporary project. This ambitious endeavor aims to leverage the recognition of Supercell characters in its own game. However, as the poorest-performing title among Supercell’s “active” titles on Android, it is still a far cry from achieving double-unicorn status.

Only time will reveal what bold move Supercell will make next.