Gaming analytics platform GameAnalytics has achieved a significant milestone, hosting over 100,000 titles and attracting more than 200 million daily active users (DAUs). Over the past 12 years, GameAnalytics has collaborated with various developers, including notable mobile companies like Voodoo, TapNation, Kwalee, and CrazyLabs. The platform has also provided valuable insights, such as the escalating installation costs of hypercasual games, which experienced a noticeable increase in January of this year.
Morten Wulff, the Founder of GameAnalytics, expressed his satisfaction with this achievement, stating, “Reaching 100,000 active games and 200 million DAUs is a testament to the hard work of our team and the trust placed in us by the global community of developers. Our overarching goal has always been to deliver robust, compliant tools that transform raw data into actionable insights, all at a significantly lower cost compared to other alternatives. This accomplishment demonstrates our commitment to fulfilling that goal and sets the stage for future growth and innovation.”
Game Analytics Plays an Essential Role in User Success
The surge in the number of games and daily active users on GameAnalytics reflects the growing significance of analytics in determining a game’s potential for success. At a time when layoffs and organizational restructuring are prevalent within the industry, publishers and developers recognize the increasing importance of reliable data reporting and interpretation.
Some publishers, like Playtika, have halted future game development to focus on expanding their existing portfolio. Similarly, companies such as MTG, with their recent acquisition of Snowprint Studios, are leveraging data to make informed decisions about growing their successful titles.
In 2021, GameAnalytics conducted an analysis of the rising popularity of mobile games inspired by the “Squid Game” Netflix series.