Former PlayStation chairman sees exclusivity as ‘Achilles’ heel’ of industry, urges companies to ‘get that funnel wider’

Former Sony Interactive Entertainment (SIE) chairman Shawn Layden Addresses Challenges in Modern Gaming Industry

Shawn Layden, former chairman of Sony Interactive Entertainment, recently discussed the current challenges facing the video game industry in a new interview. In the conversation with VentureBeat, Layden referred to console exclusives as the “Achilles’ heel” of the gaming landscape.

Layden pointed out that when the costs for developing a game exceed $200 million, exclusivity can limit the addressable market, especially in the world of live-service gaming or free-to-play models. He emphasized that opening up to other platforms can widen the funnel and attract more players, even if a majority of them never spend money.

Despite recognizing the benefits of expanding beyond console exclusivity, Layden highlighted that the industry still struggles to attract non-console gamers. He suggested that simply creating more of the same popular titles like “Call of Duty,” “Fortnite,” and “Grand Theft Auto” may not be the solution to expanding the market.

Layden expressed concerns about companies overinvesting during the pandemic and chasing short-term financial success without considering long-term growth strategies. He emphasized the need to attract new players rather than relying on the same audience.

Xbox has made efforts to move away from console exclusivity by releasing previously exclusive titles on other platforms, with games like “Sea of Thieves” and “Hi-Fi Rush” now available on PlayStation.

If you’re curious about the world of console exclusives, be sure to check out our curated lists of the best PS5 exclusives and the best Xbox Series X games.