PlayStation Portal Exceeds Sales Expectations
Sony initially marketed the PlayStation Portal as a niche product targeting a specific audience, but its sales performance has been nothing short of impressive. Surpassing the company’s expectations, the handheld device continues to attract buyers in major markets, including the U.S. In fact, according to Circana, the PlayStation Portal emerged as the best-selling accessory in terms of dollar sales for February 2024 in the country.
PlayStation Portal Sales Drive Accessories Spending in the U.S.
Mat Piscatella from Circana reported a noteworthy 25% increase in accessories spending in the U.S. during February, with a significant contribution from a 14% rise in purchases of gamepads and remote play devices (which include the PlayStation Portal). Despite facing competition, such as the DualSense Edge, the Portal managed to secure the top spot in accessory sales for February. However, the DualSense Edge maintains its position as the best-selling accessory of 2024 year-to-date in the U.S.
The success of the PlayStation Portal in the accessory market is remarkable, considering initial doubts raised by many observers. Despite being tailored for PS5 owners seeking remote connectivity to their consoles, the Portal has managed to capture consumer interest and drive sales.
Sony’s strategy of releasing a limited quantity of the handheld device at launch resulted in high demand and scarcity in the market. However, the company has responded to the strong interest by increasing the consistent shipment of units to meet consumer needs.