Monopoly GO! Becomes the Number One Mobile Board Game
Scopely’s Monopoly GO! has achieved overwhelming success since its launch just two months ago. Based on revenue, Monopoly GO! has become the top mobile board game worldwide. Not only did it have the biggest casual launch of 2023 so far, but it also had the biggest casual launch in the past five years. This achievement is particularly remarkable considering the recent “Covid boom,” where mobile game makers experienced record profits due to increased screen time. Monopoly GO! is currently ranked among the top five free mobile games in over 100 countries across the globe.
This success is undoubtedly great news for Scopely’s parent company, Savvy Games Group. Savvy Games Group acquired Scopely just six days before the launch of Monopoly GO! for a staggering $4.9 billion.
The Secret Behind Monopoly GO!’s Success
Monopoly is widely recognized as the world’s most famous and beloved board game. With various versions based on popular intellectual properties such as Bojack Horseman, Rick and Morty, and It’s Always Sunny in Philadelphia, the game has gained immense popularity worldwide. The mobile adaptation of Monopoly was bound to be a hit, but the level of success it has achieved is truly outstanding.
Monopoly GO! has not only successfully translated the familiar gameplay into a mobile format but has also taken into account the current state of casual gaming. It incorporates features that are popular among players worldwide, such as player-versus-player elements and a dynamic, evolving world. By leveraging its uniqueness to enhance gameplay, Monopoly GO! has effectively brought this iconic board game into a new space.
Cynthia Williams, Hasbro President of Wizards of the Coast and Hasbro Games, expressed her excitement about the game, stating, “With Monopoly GO!, we can unite the worldwide community of Monopoly fans in truly unprecedented ways. We believe that this fresh take on the Monopoly experience will continue to bring friends and families together, whether they choose to boost each other’s fortunes or claim their own riches.”
In 2022, we recognized Scopely as one of the top 50 mobile game makers.