In a significant development for Drest, the luxury fashion mobile dress-up game, the company has secured £15m ($19m) in funding. The investment comes from Drest co-founder and co-chair Graham Edwards. This funding will be used to scale Drest and develop a new “metaverse-enabled version” of the game.

Drest has attracted attention and investment from various industry players, as well as collaborations with high-profile fashion brands like Gucci and Prada. The CEO of Drest, Lisa Bridgett, expressed her excitement about the investment and the opportunity to take the game to the next level while maintaining its core elements. She also highlighted the increasing demand for gaming from the luxury fashion and lifestyle industries.

Moving from mobile to metaverse and more

Drest has shown great ambition in its plans for the game. Earlier this year, the company brought on web3 expert Henri Holm as CFO. This latest investment is expected to accelerate Drest’s efforts to reach a wider audience.

There is a clear trend in the industry towards bringing real-world brands into the digital realm, and Drest’s metaverse ambitions align with this trend. With major fashion brands always seeking more visibility, the growing presence of the digital world in the hands of players presents a golden opportunity.