Sonic the Hedgehog Remains Independent: Microsoft Acquisition Rumors Dispelled by Sega

In a recent statement to Bloomberg, Sega’s co-COO, Shuji Utsumi, has confirmed that Sega will remain an independent company, dispelling speculations of a potential acquisition by Microsoft.

Maintaining Close Ties

Although Sega and Microsoft share a close relationship, Sega will continue to operate under Sega Sammy Holdings.

FTC Suit and Acquisition Talks

The Federal Trade Commission’s lawsuit against Microsoft unveiled that the American giant had considered acquiring Sega as a means to strengthen its Xbox Game Pass service. While it is unclear if Microsoft had approached Sega formally, Utsumi firmly asserted that the company is currently not open to acquisition talks with Microsoft.

Furthermore, considering Microsoft’s ongoing efforts to acquire Activision Blizzard in a $69 billion deal that has faced delays and opposition in the UK, it remains uncertain if Microsoft would be interested in pursuing another acquisition at this time.

“We have a great relationship with Microsoft and its management team,” Utsumi stated. “Microsoft holds us in high regard, and Xbox’s Phil Spencer and Sarah Bond truly appreciate the values that gaming enthusiasts cherish.”

Positive Growth for Sega

Sega has been making significant strides recently while many other companies have faced layoffs and cutbacks. As an example, Sega has raised its average starting wage for recent graduates by 30%. Additionally, Sega made headlines earlier this year with its own acquisition of Rovio for $776 million, gaining ownership of the critically acclaimed Angry Birds franchise.

On June 29, 2023, Sega Sammy Holdings’ shares reached their highest level since 2007 at 3,084 Japanese yen (approximately $21).