While Apple and Google may be the most popular app stores, many developers are now seeking alternative stores due to privacy changes and oversaturation in these markets. Fortunately, there are other options available for developers to showcase their games. Earlier this year, AppGallery won the best alternative app store category at the Mobile Game Awards. We interviewed Jaime Gonzalo, VP of Huawei mobile services Europe, to learn more about the story behind AppGallery and its future goals.
How Did AppGallery Get Started?
AppGallery was launched globally in April 2018, providing consumers with more platform choices and the freedom to enjoy their favorite apps. The platform offers a wide range of apps curated globally in 18 categories such as navigation, news, finance, and entertainment. It has become one of the top three app marketplaces globally, with over 580 million monthly active users and six million registered developers. AppGallery prioritizes user privacy and aims to be the go-to marketplace for mobile apps and games on all Android and other phones in the future.
Changes in the App Marketplace Arena
Over the years, the app marketplace has become highly competitive, making it challenging for developers, especially in the gaming industry, to reach new audiences. Increasing customer acquisition costs and retention challenges have led to the emergence of alternative platforms like AppGallery, which offer improved revenue-generating opportunities. Unlike leading app distribution platforms where app downloads lose users monthly, AppGallery has increased in-app revenue by 300% year-on-year and experienced significant growth in the casual gaming sector.
Unique Features of AppGallery
AppGallery stands out from other app marketplaces by offering consumers a trusted platform to download both global and local apps. The platform provides deals, discounts, welcome packages, and lucky draws, enticing users with exclusive offers. Additionally, AppGallery focuses on providing high-quality apps by curating them through a rigorous review process. Safety and security are top priorities, and the platform ensures secure app operation through real-name verification, review processes, and download protection measures.
For developers, AppGallery offers comprehensive support, including resources, tools, and services to help them publish and promote their apps. Initiatives like the Huawei Global App Innovation Contest and the Shining Star Program encourage developers worldwide to create innovative experiences.
The Future of the App Marketplace
The future of the app marketplace is heading towards more options and competition. Consumers, regulators, and developers are pushing for platforms that provide choices instead of being tied to a single platform. This opens up opportunities for alternative app marketplaces like AppGallery to emerge and provide developers with improved revenue opportunities. With the Digital Markets Act in effect, the industry will become more open, allowing AppGallery to offer consumers an alternative platform for app downloads. AppGallery aims to be a destination for good offers, especially in gaming, benefiting developers, consumers, and the industry as a whole.
An Open and Successful Place to Buy and Sell Apps
An open and successful place to buy and sell apps should prioritize strong support for developers and high-quality content for consumers. Developers need comprehensive support, including tools, skills training, incentives, and marketing channels to effectively reach users. Consumers should have access to a wide range of popular apps, strong privacy and security systems, and incentives to enhance their experience. AppGallery continuously strives to meet these requirements and create a thriving marketplace where developers and consumers can connect.