Bring It On, an Israel-based developer, has recently secured $4 million in seed funding from Acies Investments and other investors including My.Games Venture Capital, Kona Venture Partners, Lalotte Ventures, and Overwolf, as well as angel investors Gilad Almog, Mike Vorhaus, Mark Alloul, and Sebastion Borget.
The funding will be used by Bring It On to further enhance its flagship game, Road Trip Bingo. Since its release in September 2022, Road Trip Bingo has attracted over 150,000 players and offers cash prizes to the winners. Additionally, the funding will help Bring It On expand its presence in the rapidly growing skill games market.
Driving towards success
Leonard Frankel, CEO of Bring It On, expressed the company’s excitement about the potential of the skill games market, stating, “There’s still a lot of room for innovation in this field. Many games in this genre offer a relatively basic experience for players, and we believe there’s an opportunity to provide deep and meaningful entertainment to players, even when real money is involved. We aim to create a vast universe within Road Trip Bingo.”
Bring It On was established in 2022, during a challenging period for the mobile games industry due to Apple’s privacy policy changes. Currently, Road Trip Bingo is only available on the App Store. However, the company’s founders – Leonard Frankel, Alex Adonin, and Matan Liberman – draw from their experiences at companies such as Plarium, Diwip, and Jelly Button to overcome these challenges and drive Bring It On’s success.
The skill games market has proven resilient amid Apple’s policy changes, particularly in attracting high-value players who are willing to spend money on games. This genre is predicted to continue growing.
Edward King, co-founder and partner at Acies Investments, praised Bring It On’s creative vision and its innovative approach to the skill games market. He stated, “We have full confidence that the team will not only rapidly scale Road Trip Bingo but also expand Bring It On’s game portfolio in the future.”
As of September, the Israeli games market is estimated to be valued at $9 billion.