Roblox, the popular game and creation platform, has unveiled a new way for creators to monetize their content – subscriptions. This announcement was made as part of a broader blog post addressing the platform’s economy. Unlike existing subscriptions that allow players to subscribe to the platform for in-game currency or private servers, these new subscriptions function similarly to those found in other games, such as MMORPGs.

The introduction of subscriptions aims to establish a recurring economic relationship between creators and users, potentially increasing the predictability of earnings. It also ensures a steady flow of relevant content for users. Roblox stated, “This is just one of our steps towards offering a broad suite of ways creators can earn.”

The company highlighted the vast popularity and global reach of the platform, comparing it to a nation with people producing and selling goods and services. With 66 million daily visitors from 180 countries, Roblox has become one of the largest virtual economies in the world.

Roblox’s Rise to Prominence

Roblox exemplifies both the possibilities and challenges associated with digital currencies, goods, and the metaverse. Unlike blockchain-based platforms like Decentraland, Roblox has achieved remarkable success without relying on this technology. Additionally, Roblox’s availability across multiple platforms, including mobile, has contributed to its widespread adoption and utilization of user-generated content.

The introduction of subscriptions marks a notable expansion and experimentation in monetization strategies. By incentivizing “repeat business” through subscriptions, Roblox encourages the creation of games that mirror the engagement observed in popular MMORPGs. While the widespread adoption of this new feature remains to be seen, it presents an interesting experiment that could potentially pose challenges to other companies.

Recognizing its achievements in the mobile gaming industry, Roblox was included in our list of Top 50 Game Makers of 2022. However, the future of creators seeking more opportunities from Roblox may shape the company’s trajectory in the mobile and beyond.