We Wrap Up Pocket Gamer Connect Toronto 2021
We are thrilled to announce the successful conclusion of Pocket Gamer Connect Toronto, our 39th installment of the Connects conference series and our third event in Canada. With over 750 delegates representing 374 companies from 37 countries, this year’s conference was the biggest and best yet.
The AI Revolution in Gaming
One of the key topics that dominated the conversations throughout the conference was the role of AI in the gaming industry. As part of our AI Advances track, we had the privilege of hosting Chethan Ramachadran, CEO of Skillprint, who shared insights into the future of AI in gaming.
Personalized Gaming Experience
During his talk, Chethan Ramachadran discussed the power of AI in personalizing games. According to him, players are seeking a sense of ownership and agency, wanting to learn more about themselves through gaming. By utilizing cognitive science and AI insights, developers can tailor game experiences to match each player’s unique playstyle and preferences, offering personalized recommendations, optimizing gameplay elements, and ultimately fostering a deeper emotional connection between the player and the game.
Next Big Opportunities in Mobile Games Market
When asked about the future of the mobile games market, Chethan Ramachadran emphasized the importance of understanding players on a deeper and personal level. By leveraging psychology and cognitive science research, developers can identify players’ cognitive skills, personality traits, and motivations. This understanding enables them to tailor gameplay experiences to match the needs and goals of each individual player, leading to increased engagement, player fulfillment, and monetization opportunities.
The Rise of Game Personalization
Chethan Ramachadran believes that game personalization is the next big disruptor in the mobile games industry. By utilizing AI to personalize games based on players’ cognitive skills, personalities, and motivations, developers can attract a more qualified customer base. This not only leads to longer player engagement but also improves player retention rates, resulting in greater success for game developers.
The Integration of AI in Mobile Game Development
In the next 12 months, the integration of AI in mobile game development is expected to be a key trend to watch. Beyond cost-effective generation of game assets, AI has the potential to revolutionize the gaming experience by offering personalized gameplay based on players’ cognitive skills, personality traits, and motivations. By combining predictive analytics with psychology and cognitive science research, AI can dynamically adjust gameplay difficulty and create a more engaging and fulfilling gaming experience for every player.