Generative AI in Gaming: Homa’s AI Hackathon Creates 10 New AI Tools in 48 Hours

Generative AI has gained immense popularity in the gaming industry this year, as more companies are starting to leverage its potential. Homa, a company that has been at the forefront of using generative AI, recently held its first Internal Gen AI Hackathon to explore new possibilities with this technology. The hackathon aimed to foster collaboration and streamline the creation process.

The Results

Ten teams from Homa participated in the Hackathon, with each team given 48 hours to develop innovative projects. All team members within the company voted on the projects, and the rankings were displayed in real-time.

The top-ranked project was a system for creating talking 3D Avatars using generative AI. This AI tool enables the generation of variable video ads with avatars based on text prompts. Different voices, languages, and animations can be incorporated, allowing for the creation of a wide range of unique ads in a short period of time.

Coming in second was 3DGenie, which also uses text prompts to generate ready-to-use 3D game assets. This saves a significant amount of development time and makes asset generation more efficient.

The third-ranked project, Idea Generator, utilizes data from Homa Lab to suggest new ideas for game themes and concepts based on current trends and successful titles.

Creating Tools, Not Just Using Them

Homa has prioritized the development and utilization of generative AI this year, with top management encouraging all teams to leverage its potential.

“Generative AI has been a big priority for us at Homa this year, with our top management encouraging each of our teams to leverage its potential. But for us, it’s about more than just using already existing tools for us. We want to create them,” Homa stated in a blog post.

This recent Hackathon is a testament to Homa’s commitment to exploring the full potential of generative AI in gaming.

Recommended: Earlier this year we spoke with Roblox’s Stefano Corazza on generative AI’s utility, which he believes has seen a “promising start” but is only just beginning.