MiHoYo makes $8 billion in user spending with 73% from Genshin Impact | Pocket Gamer.biz

Mobile Games

MiHoYo: A Powerhouse in the Mobile Gaming Industry

When it comes to success in the mobile gaming industry, MiHoYo is a name that stands out. The company has made waves with its flagship title, Genshin Impact, and continues to thrive, surpassing yet another milestone. MiHoYo has now reached an incredible $8 billion in user spending across its mobile game catalog.

Genshin Impact: The Driving Force

Unsurprisingly, Genshin Impact is the main contributor to MiHoYo’s impressive total. According to Appmagic data, the game accounts for 73% of the company’s total user spend. Even after almost three years since its launch, Genshin Impact remains incredibly popular, reaching an 11-month high earlier this year.

Honkai: Star Rail Makes Its Mark

Following the success of Genshin Impact, MiHoYo released Honkai: Star Rail as its first new title since 2020. This game served as a litmus test, determining whether MiHoYo’s success with Genshin Impact was a stroke of luck or a repeatable phenomenon. Honkai: Star Rail proved to be a resounding success, breaking records upon its launch and amassing 20 million downloads in just two days. As a result, the game’s consumer spending more than doubled Genshin Impact’s revenue in May, contributing significantly to the $8 billion total.

Consumer Spending Breakdown

The consumer spending analysis reveals that Genshin Impact dominates with its 73% share. Honkai Impact 3rd takes second place with 18% of the total, while Honkai: Star Rail has already generated 6% of the total in just a few months.

Appmagic also found that the majority of consumer spending originates from Asia, with China leading the pack at 39% and Japan following closely behind at 21%. The United States represents 15% of the spending.

App Store vs. Google Play

In terms of spending per store, the App Store holds the majority with 69%, while Google Play lags behind at 31%.

MiHoYo’s Influence in China

China’s dominance in the mobile gaming landscape owes much to MiHoYo. In June, the three most financially successful mobile games all came from China, solidifying the country’s position in the industry.