Reactional, the rule-based music engine and delivery platform, has just unveiled a game-changing partnership with Swedish mobile games publisher Amanotes. This collaboration aims to revolutionize personalization in gaming by allowing users to have the same level of customization with music as they do with cosmetics, resulting in a unique and personalized gaming experience. In addition, Reactional’s innovative engine enables a game’s visuals, music, and sound to adapt and react to each user’s distinct preferences across multiple platforms.

Earlier this year, Reactional secured $2.05 million in a pre-series A funding round, which was co-led by Amanotes. This investment clearly demonstrates Amanotes’ confidence in Reactional’s groundbreaking technology. Through this partnership, Amanotes will pioneer real-time music personalization and in-game music purchases for gamers.

Bill Vo, CEO and founder of Amanotes, expressed his excitement about the collaboration, stating, “This is a significant moment for all gamers, both technically and creatively. At Amanotes, our history and values revolve around music. Our mission of ‘everyone can music’ strongly resonates with the passionate team at Reactional, as we are both fueled by a profound love for music.”

“There has been extensive discussion about the integration of music and games. While in-game concerts and activations have been incredible, they lacked true interactivity. However, the Reactional engine and platform now bridge the gap, enabling games and music to work together in both commercial and creative ways. This is a game-changer for everyone,” Vo added.

Unleashing the Power of Personalization

As part of its mission to bring music and gaming closer than ever before, Reactional has successfully completed multiple music rights agreements with prominent rights holders, including Hipgnosis Song Management.

David Knox, President of Reactional Music, expressed his enthusiasm about the partnership with Amanotes, stating, “There is no gamer who does not have a relationship with music, so the introduction of Reactional to Amanotes’ massive community of over 100 million gamers worldwide is truly a fantastic moment.”

“Reactional’s platform empowers game developers to go the extra mile for their players by efficiently incorporating music in new and innovative ways, ultimately leading to new forms of personalization. It also enables music artists to become deeply integrated into games in more meaningful ways. Most importantly, this partnership opens up the thrilling opportunity to put personalization into the hands of the world’s three billion gamers,” Knox explained.

In a previous interview, Knox shared his aspirations for Reactional, highlighting the company’s dedication to revolutionizing the gaming industry through music integration.

With this exciting partnership between Reactional Music and Amanotes, the future of gaming and music is primed for a groundbreaking transformation. Get ready to embark on a new and immersive journey where personalization meets the exhilarating world of gaming.