FunPlus appoints industry veteran Alexandre Amancio to leadership role | Pocket Gamer.biz

Mobile Games, Other

FunPlus Appoints Alexandre Amancio as Senior Vice President and Head of World Building and IP Strategy

FunPlus, a leading gaming company, has recently announced the appointment of Alexandre Amancio to the position of senior vice president and head of world building and IP strategy. Amancio, an industry veteran with over 20 years of experience, will be responsible for driving FunPlus’s cross-platform strategy and achieving its IP development goals. He will work closely with FunPlus’s development teams in Europe and Asia, operating from his base in Portugal.

Prior to joining FunPlus, Amancio held various roles in the gaming industry, including creative director for two games in the highly acclaimed Assassin’s Creed series. His appointment is part of a growing trend of mobile gaming attracting top talent from the industry.

Amancio’s Successful Ventures

In 2016, Amancio founded Reflector Entertainment, a multimedia development studio focused on creating cohesive Storyworlds through multiple forms of media. The studio recently introduced Unknown 9, a paranormal Storyworld, and has already released a trilogy of novels, a comic series, a podcast, and an AR experience. The eagerly awaited game, available across multiple platforms, is set to launch soon.

Chris Petrovic, Chief Business Officer at FunPlus, highlights Amancio’s experience and alignment with FunPlus’s ambitious goals:

“Alex’s experience and knowledge of working on AAA IP and within a number of highly-regarded creative enterprises is perfectly aligned with FunPlus’ ambitions for the future. FunPlus has ambitions to become one of the biggest entertainment companies in the world, with IP at the heart of that goal. Alex’s role in leading our world-building and content strategy is key to our future success and we’re delighted to have him on board.”

Amancio’s appointment is a significant milestone for FunPlus, and his creative vision is expected to bring a unique perspective to the company. With popular titles like King of Avalon and State of Survival under its belt, FunPlus has a proven track record of success, and Amancio’s expertise is likely to contribute significantly to the company’s growth.

FunPlus was recognized as one of the top 50 mobile game makers of 2022, and the industry eagerly awaits the release of the updated list for 2023, which will be revealed on August 22.