Xsolla, a leading provider of payment solutions for the gaming industry, has announced a new partnership with AppsFlyer, a B2B marketing technology platform. The collaboration aims to enhance data sharing between the two companies and provide game developers with valuable insights into player behavior and engagement. With AppsFlyer’s cross-platform measurement technology integrated into Xsolla’s web shop services, developers will have access to comprehensive user data, allowing them to optimize their web sales channels and marketing strategies.

According to Xsolla CEO Chris Hewish, the partnership with AppsFlyer is a significant milestone in the company’s support of mobile game developers. The global gaming industry continues to experience significant growth, driven by the mobile sector. By combining Xsolla’s Web Shop solution with AppsFlyer’s technology, developers can gain a wealth of data-driven insights into player behavior, engagement, and the effectiveness of their web sales channels and marketing efforts.

The collaboration between Xsolla and AppsFlyer aims to increase efficiency and provide better control over data for developers looking to optimize their digital customer journeys. The integration allows developers to build cross-platform dashboards, compare metrics, and extract valuable insights into user activity across mobile, PC, and the internet.

Brian Murphy, Head of Gaming at AppsFlyer, expressed his excitement about the partnership, stating that it will elevate measurement precision and enable user segmentation. He emphasized the importance of delivering the best user experience and measurement capabilities to marketers and highlighted how this partnership will empower them to have greater control over their monetization strategies, budgets, and campaign insights.

This partnership follows Xsolla’s previous collaboration with marketing platform YouAppi, further expanding the company’s network and capabilities in the gaming industry.