Savvy Games Studio, a subsidiary of Savvy Games Group, is undergoing a major rebranding effort and will now be known as Steer Studio. This move is aimed at positioning the studio as an independent entity and aligning with its own vision and values. While still a subsidiary of Savvy Games Group, the rebranding will help Steer Studio establish its own identity in the gaming industry. According to the company, the name “Steer” reflects the studio’s commitment to exploring new territories and creating innovative gaming experiences.
The CEO of Savvy Games Group, Brian Ward, expressed excitement about this milestone in the studio’s journey, stating that it will ensure Steer Studio becomes a beacon of innovation and pioneers new developments in the gaming industry. Yannick Theler, CEO of Steer Studio, added that the rebranding is driven by the desire to open up new possibilities in the gaming world and emphasizes the importance of the studio’s dedicated team in their continued success.
Why the Change?
The name change signifies that Savvy Games Group recognizes the need to establish an independent brand for their flagship game maker. While this is just the first step, it suggests that we can expect an expanded mission statement and further steps to build off the momentum generated by this rebranding effort.
Savvy Games Group has significant resources at its disposal, but they understand that creating games takes time. By developing a prestigious independent brand, they can position themselves for future plans and take their endeavors in the gaming industry to a whole new level.