Samsung Launches Open Beta for Mobile Game Streaming Service

Samsung has launched an open beta for its new mobile game streaming service through the Game Launcher App.

The beta version of Samsung Game Launcher allows users to play mobile games without downloads, similar to other game streaming services like Nvidia GeForce Now and Xbox GamePass.

Vice President and Head of Gaming Services at Samsung, Jong Hyuk Woo, stated that the goal is to bring gaming content to the masses who may not have access to expensive consoles or gaming PCs. With mobile devices being widely available, the new streaming service aims to collapse the user acquisition funnel, eliminating the need for downloads and installations, and attracting more users to games.

The Potential of Mobile Game Streaming

The viability of game streaming for mobile games is a key question. While the concept of instantly playing games and increased product visibility for developers is appealing, the success of mobile game streaming depends on the technical side and the seamless integration of different components.

Woo believes that with the advancements in 4G and 5G technology, mobile game streaming can solve the advertising and user acquisition challenges that have been prevalent in the mobile gaming industry. By offering easy access to games through in-game advertising and reducing the onboarding process, the streaming service aims to make user acquisition and retention easier, while also enhancing player enjoyment and ease-of-use.