Nordcurrent’s Laura Savickaite on communicating with mobile audiences through co | Pocket

Meet Laura Savickaite: A Communication Specialist at Nordcurrent

Mobile advertising company Liftoff has recently invited inspirational women working in the mobile gaming industry to share their experiences, challenges, and future aspirations. In this feature, we shine the spotlight on Laura Savickaite, a Communication Specialist at Nordcurrent.

A Dream Job in the Gaming Industry

For Laura, working in the gaming industry was always a dream, but she never thought it could become a reality. Joining Nordcurrent, a mobile game studio, as a Communication Specialist last year was a dream come true for Laura. Being paid to work with games and market highly-successful titles like Cooking Fever and Pocket Styler to millions of players was something she never thought possible.

However, the early days of her career presented challenges and doubts. Laura recalls being discouraged from pursuing a career in video games as she was told that it was a childish hobby with no potential for a successful career. Despite the discouragement, Laura pursued a career in marketing as a copywriter instead. She studied creative industries at university and worked on a popular YouTube channel, which taught her how to captivate an audience with just a few words.

Pursuing the Gaming Industry

About two years ago, Laura decided to follow her passion for gaming and search for opportunities in the industry. She came across Nordcurrent and, despite not finding any marketing positions available, she took a chance and wrote them a letter expressing her belief that she would be a valuable asset to their team. Amazingly, she received a response within three days.

Engaging with Players through Social Media

As a Communication Specialist with a focus on copywriting, Laura spends a significant amount of time connecting with Nordcurrent’s players. She offers assistance and support through the studio’s social media platforms, ensuring that everyone enjoys the games equally. Currently, her main focus is on the hospital management sim game, Happy Clinic. Laura also develops monthly content plans to keep players informed about upcoming events, creating engaging posts for social media and writing blog content for the Nordcurrent website. Additionally, she writes all the app store copy, including product descriptions.

One of Laura’s favorite parts of her job is interacting with players directly. She personally responds to every message received on Nordcurrent’s social media pages, providing help and guidance to players who are stuck or experiencing issues in-game. She also takes player feedback into consideration for future improvements and sends them tokens of appreciation for their loyalty.

Reputational Management and Community Support

Another important aspect of Laura’s role is managing the studio’s reputation and responding to user reviews on various platforms. She understands that players often use reviews as an outlet for frustration, especially when they encounter challenges in complex game areas. Laura steps in to provide advice and assistance, drawing from her own playing experience and consulting the development team when needed.

When communicating with players, Laura emphasizes the importance of keeping things casual and accessible. She believes that using language familiar to the players and avoiding technical jargon helps ensure clear and effective communication.

Overcoming Challenges and Time Management

In an industry that constantly evolves with live service updates, unexpected challenges will arise. Laura’s experience has taught her the importance of having a crisis management strategy in place to handle these situations effectively. She remembers a time when a game she worked on received an update that inadvertently wiped certain players’ progress. Through prompt communication and assurances that the technical team was working to fix the issue, Laura and her colleagues successfully managed the situation while maintaining players’ trust.

Aside from handling challenges, time management is another aspect of Laura’s role that requires careful attention. With her many interests and passions, such as community management, copywriting, and voiceovers, Laura must prioritize her tasks and make strategic choices.

A Woman in the Gaming Industry

While the gaming industry still lacks gender diversity, Laura has had a positive experience as a woman working in the field. She highlights the gender diversity within Nordcurrent, particularly among the senior management team, as a testament to the company’s inclusive culture. With most of Nordcurrent’s mobile games targeting female audiences, Laura believes that it’s important to have a shared passion for game development, regardless of gender.

“Many people think you need to be a gamer to work in this industry. That might be the case for me, but I think that the most important thing for anyone, regardless of their gender, is to have that drive to make games. You have to be passionate about creating something millions will love,” Laura explains.

I’ve personally never had any problems relating to my gender. Maybe in the past, these issues were more common, but my experience has been that if you are going to work hard, you can definitely prove your skills and achieve anything you set your mind to.