Speaker Spotlight: Chloe Cave of Adverty on | Pocket Gamer.biz

Pocket Gamer Helsinki 2023: Get Ready for an Amazing Event in the Mobile Gaming Capital

Pocket Gamer Helsinki 2023 is just around the corner, set in the beautiful city of Helsinki, Finland – the birthplace of mobile games. This conference is a must-attend event for industry experts, thought leaders, and gaming enthusiasts. Taking place on September 12 and 13, it offers two days of valuable insights, networking opportunities, and the latest trends in the rapidly evolving gaming landscape. Mark your calendars and secure your tickets now!

Network with top-notch industry experts, pitch your game to professionals who can take your business to the next level, and immerse yourself in over 200 speaker sessions, engaging talks, panel discussions, and unparalleled networking opportunities. Stay ahead of the curve by connecting with potential partners and investors in the games industry. Tickets are available now, so find out more about the event and secure your spot today.

Speaker Spotlight: Chloe Cave from Adverty

We are thrilled to announce that one of our expert speakers at PGC Helsinki will be Chloe Cave from Adverty. With over 17 years of experience in sales, sales operations, and team management, Chloe has made significant contributions to renowned companies in the mobile ad-tech industry. Currently, she plays a pivotal role in managing and growing Adverty’s extensive portfolio of game publishers.

Chloe’s Talk at Pocket Gamer Connects Helsinki 2023

Chloe will be participating in a fireside chat with Fingersoft to discuss the best strategies for monetizing with In-Play and generating incremental revenue from the perspective of a game developer. Don’t miss out on the opportunity to learn from her valuable insights.

Common Mistakes in the Games Sector

According to Chloe, one common mistake she notices in the games sector is the implementation of overly aggressive or unbalanced monetization strategies. Examples include interrupting gameplay with interstitials or bombarding players with too many rewarded videos. Such strategies can alienate players and harm the game’s reputation.

Advice for Mobile Games Companies

Chloe recommends working on the monetization strategy right from the initial stages of game design. While making great games is important, it is equally essential to monetize them effectively for long-term business sustainability. It’s crucial to maintain a balance between short-term profits and player satisfaction by implementing fair and balanced monetization strategies that offer value to players. Avoid intrusive ads and pay-to-win mechanics that can drive players away.

The Future of Gaming: Hypercasual and Beyond

Hypercasual gaming is here to stay! While it may evolve or change, its core principles – simple gameplay mechanics, accessibility, and short play sessions – will always have a place in the gaming landscape. Developers are now exploring hybrid models that combine the accessibility of hypercasual gameplay with deeper mechanics or longer play sessions to cater to a broader range of players.

Chloe’s First Mobile Phone

Chloe’s first-ever mobile phone was the yellow Ericsson T28, known for being the slimmest phone of its time. Despite its limited features, it was a revolutionary device that paved the way for the mobile industry to grow into what it is today.

Prepare for Chloe’s Talk

Before attending Chloe’s talk, she suggests playing some of the games that Adverty works with. Adverty is featured in over 400 fun games across various genres such as sports, racing, hypercasual, simulation, and action. For recommendations on which games to play, reach out to Chloe on LinkedIn.

To find out more about PGCC Helsinki, visit the
event’s website
for details on the agenda, location, accommodation, and everything you need to know. And don’t forget, our discounted tickets are available until midnight tonight. Secure your spot now and we’ll see you at the show!