Xsolla launches Mall, a new alternative purchase platform | Pocket Gamer.biz

Introducing Xsolla Mall: A New Alternative Distribution Channel

Payment provider Xsolla is proud to announce the release of their latest venture, Xsolla Mall. This innovative platform offers developers and players a direct-to-consumer distribution channel for games and in-game content on the web. With Xsolla Mall, developers can overcome market challenges like high player acquisition costs, distribution fees, and an increasing number of paying players.

Chris Hewish, CEO of Xsolla, expressed his excitement for the launch, stating, “Xsolla Mall perfectly aligns with our mission to bolster the gaming community by providing developers, influencers, and players with a safe, practical, and engaging platform.”

Catering to Dissatisfaction: The Rise of Alternative Platforms

The rise of alternative platforms can be attributed to the growing dissatisfaction with app store fees and revenue cuts imposed by storefronts like Google Play and the Apple App Store. Xsolla, along with other companies, recognizes this frustration and aims to capitalize on it by offering alternative payment methods and incentives.

In addition to addressing fees, Xsolla Mall also prioritizes local markets by including localized payments in their release. This strategy allows Xsolla to cater to regions like MENA and Asia, where payment systems may differ from Western markets. By implementing these localized payments, Xsolla ensures a stable revenue stream and widespread adoption in markets with unique payment preferences.