Playrix’s Township Celebrates 10 Years with 600 Million Installs and $2 Billion in Revenue
Playrix, the developer behind popular free-to-play mobile games, is marking a major milestone for its first game Township. After a decade in the industry, Township has now reached the impressive milestone of 600 million installs and boasts five million daily active users.
To commemorate the game’s 10th anniversary, Playrix organized an internal celebration for its employees, featuring a live stream event filled with quizzes, interviews, and prize giveaways.
A Decade of Success
Since its launch on mobile devices ten years ago, Township has experienced significant growth. Playrix’s team has expanded from 20 members to 130 during this time, and the game has hosted over 50 events. The highest town level achieved in the game so far is 916.
Data from Sensor Tower reveals that Township generated an impressive $12 million in revenue last month exclusively from the Google Play Store, along with three million new downloads. This demonstrates that the game is still going strong, maintaining its popularity over the years. Additionally, WNhub reported that Township’s lifetime revenue has now surpassed a whopping $2 billion.
While Playrix is best known for its match-3 games like Gardenscapes and Fishdom, its more recent release Mystery Matters falls into the casual puzzle adventure genre.
Expressing their pride in this achievement, Playrix took to LinkedIn to post: “Township, our first mobile game and our favorite city-builder, has turned 10! With a total of 600 million installs and a daily active user count of five million, we couldn’t be prouder. We extend our huge thanks and congratulations to everyone who has contributed to making Township the game it is today.”
We recognized Playrix as one of the Top 50 Game Makers of 2023, and it seems that Microsoft also held the company in high regard, as recently revealed in the FTC lawsuit against Activision Blizzard.
Despite the remarkable success of Township, Playrix’s future and that of many other companies in the industry remain uncertain due to the recent Unity Runtime Fee controversy.