In recent news, Microsoft has made significant changes to its gaming division leadership after completing its acquisition of Activision Blizzard. The reshuffling includes promotions for key executives within the company.
Matt Booty, the previous Head of Studios and Corporate Vice President, has been promoted to the position of President of Game Content and Studios. He will now oversee an expanded organization that includes ZeniMax and Bethesda, which are now part of Microsoft Gaming.
Sarah Bond, the Corporate Vice President, has also been promoted to Xbox President. In this new role, she will be responsible for all Xbox platform operations.
Additionally, after 32 years with the company, Chief Marketing Officer Chris Capossela has decided to step down from his position at Microsoft.
In this reorganization, Booty’s role is vital in leading the integration of ZeniMax and Bethesda into Microsoft Gaming. According to an internal memo by Microsoft Gaming CEO Phil Spencer, ZeniMax will function as a limited integration entity under the leadership of Jamie Leder, President and CEO, reporting directly to Matt Booty.
Spencer’s memo emphasizes the importance of collaboration within the expanded organization. The goal is to enable Xbox Game Studios and ZeniMax’s teams to work together effectively to deliver exceptional games.
Sarah Bond’s promotion to Xbox President entails leading a team responsible for managing the platform’s current operations and developing the platform of the future. This involves various areas such as Devices, Player & Creator Experiences, Platform Engineering, Strategy, Business Planning, Data & Analytics, and Business Development.
In addition to the promotions mentioned, Takeshi Numoto, the Executive Vice President and Commercial Chief Marketing Officer, has taken over Capossela’s role as Chief Marketing Officer.
The report also highlights other changes within Microsoft’s leadership. Yusuf Mehdi, the Corporate Vice President and Consumer Chief Marketing Officer, has been appointed as the Executive Vice President and Consumer Chief Marketing Officer. Furthermore, Microsoft is transferring its consumer sales organization to Phil Spencer’s Microsoft Gaming team, with Ami Silverman leading the division.
Microsoft’s recent acquisition of Activision Blizzard has led to significant leadership changes within its gaming division. The promotions of Matt Booty and Sarah Bond demonstrate Microsoft’s commitment to leveraging their expertise to drive the growth and success of the company’s gaming portfolio.