Atari Announces Intellivision Brand Acquisition

Atari Acquires Intellivision in Latest Games Industry Merger

Recently, acquisitions have been happening frequently in the gaming industry. While Xbox’s purchase of Activision Blizzard is at the forefront of everyone’s minds, there have been several others already in 2024. The most recent announcement came from Atari, revealing their acquisition of long-time rival, Intellivision.

Atari made it known that they have acquired the Intellivision brand and over 200 games from Intellivision Entertainment. As part of this deal, Intellivision Entertainment will undergo a rebranding and will continue the development and distribution of the Amico game console, with a license from Atari to release new versions of Intellivision games on the console. Additionally, Atari plans to enhance the digital and physical distribution of legacy Intellivision games, potentially create new games, and explore licensing opportunities.

In a press release, Atari’s chairman and CEO, Wade Rosen, stated, “This was a very rare opportunity to unite former competitors and bring together fans of Atari, Intellivision, and the golden age of gaming.” On the other hand, CEO of Intellivision Entertainment, Phil Adam, expressed his confidence in Atari, saying, “Atari has been a valuable partner and we have every confidence they will be a responsible steward of the storied Intellivision brand. We look forward to our expanded collaboration and bringing a broad array of new Atari and Intellivision titles to the Amico and Amico Home family gaming platforms.”

Atari has been making waves in the gaming world recently, with notable acquisitions like Nightdive Studios and Digital Eclipse, along with successful game releases such as Mr. Run and Jump and Atari 50: The Anniversary Celebration. For further insights into Atari’s future plans and strategies, check out the 2023 episode of All Things Nintendo, featuring an in-depth conversation with Wade Rosen.