For Porsche’s 75th Anniversary, Xbox Reimagines Automaker’s Iconic Motorsport Liveries 

Porsche and Xbox Collaborate to Celebrate Porsche’s 75th Anniversary

Porsche, the legendary automaker, is celebrating its 75th anniversary this year, and Xbox is joining in on the festivities. We are thrilled to announce a limited collection of custom Xbox Series X consoles and Xbox Wireless Controllers inspired by six historic Porsche motorsport liveries. While these special edition consoles are not available for retail, fans will have the opportunity to enter a sweepstakes to win a console and controller from this exclusive collaboration between Xbox and Porsche. This collaboration draws inspiration from Porsche’s rich motorsports history, highlighting the shared drive for greatness that fuels both Xbox and Porsche.

“Xbox and its fanbase are no stranger to Porsche and the incredible capabilities of its high-performance vehicles in our beloved racing and driving games like Forza Horizon 5,” said Marcos Waltenberg, Director of Global Partnerships at Xbox. “That’s why we’re excited to team up with the renowned sports car brand to create special edition Xbox hardware that celebrates their milestone anniversary given our shared vision and goal of reaching global audiences who love cars, gaming and self-expression.”

Throughout the years, Porsche has consistently produced iconic and vibrant liveries for its racing vehicles. As racing games have evolved and become more immersive, Xbox has worked closely with Porsche to bring these iconic designs to life in popular games like the Forza franchise. These liveries have become legendary in the world of racing, and now, as part of Xbox’s 75th Anniversary collection, they have been reimagined for the Xbox Series X console and controllers. The following six limited-edition console designs will be unveiled at major auto and gaming events around the world this summer:

  • 75th Anniversary / Porsche 963
  • Salzburg (1970)
  • “Hippie” (1970)
  • “Pink Pig” (1971)
  • Porsche Racing Edition (1978)
  • 911 GT1 (1998)

Fans in the US, UK, and Germany will have the chance to enter the sweepstakes and win one of these Porsche-inspired Xbox Series X consoles with matching Xbox Wireless Controllers. To enter, visit from June 8 to October 1. Each console in the Porsche-inspired collection will have a corresponding video shared on both Porsche and Xbox social channels, starting with the Porsche 963 / 75th Anniversary console.

“To mark our 75th anniversary, Porsche is thrilled to team up with Xbox to design custom, limited-edition gaming consoles that continue to inspire gamers to dream – both virtually and in the real world,” said Ayesha Coker, Vice President of Marketing of Porsche Cars North America, Inc. “With over 30,000 motorsport victories to date, it wasn’t easy to select only six liveries, but we’ve chosen some of the most iconic ones that our fans will recognize from notable victories over the years.”

Since 2005, Porsche and Microsoft’s Turn 10 Studios have collaborated to bring Porsche vehicles to the Forza franchise. From the original Forza Motorsport to the latest installment, Forza Horizon 5, Porsche cars have been a part of the lineup, allowing fans to experience the thrill of driving a Porsche in the virtual world. This partnership has not only provided fans with exciting new content but has also solidified Porsche’s position as a leader in motorsport innovation.