Honkai: Star Rail Collaborates with World-Renowned Restaurant Chains

In an exciting new promotional campaign, miHoYo, the developer of the popular game Honkai: Star Rail, is teaming up with renowned restaurants around the globe.

Participating restaurants can be found in Europe, Asia, and America, with chains such as Domino’s, Wendy’s, KFC, and Miss Millie’s already confirmed.

A Stellar Feast

To encourage players to get involved in this real-world event, they will receive physical merchandise from the restaurants as rewards, including character portrait stands and special badges (while supplies last). In addition to the in-person rewards, players can also earn in-game rewards such as a Chef Pom-Pom avatar, the consumable item Pom-Pom’s Fried Fowl, and a cooking recipe.

Each location has specific requirements for obtaining these prizes, which can be found on miHoYo’s website. For example, in Germany, players must order the Galactic Delicacies set, while in Japan, the Designer French Fries are the featured product.

In the UK, fans have the opportunity to earn rewards by taking photos of participating restaurants and posting them on social media. These posts must then be approved by staff in order to receive the rewards. Additionally, visitors in the UK who cosplay in Star Rail attire will receive a 10% discount on select meals.

Honkai: Star Rail has achieved unprecedented success since its launch, with millions of installs and over $500 million in revenue within just a few months. Japan, China, and South Korea have been the top spenders per download, and interestingly, all three countries have restaurants participating in the upcoming event.

This collaboration mirrors similar real-world initiatives seen in other popular games. For instance, Roblox partnered with Chipotle to create a virtual restaurant in its metaverse, offering guests free burritos and exclusive in-game items. Niantic also joined forces with Kung Fu Tea, transforming over 350 bubble tea shops into PokéStops and Gyms.