The Sims 4 Paid Packs Will Be More Aggressively Advertised In-Game

New Update for The Sims 4 Causes Controversy Among Players

The recent update for The Sims 4 has caused quite a stir among players as a new feature has been added that has not been well-received. The update includes a new “packs you may like” icon at the top of the UI, which prompts players to purchase expansion packs directly within the game.

The placement of this new icon is front and center in the game’s UI, situated alongside other important icons for Build Mode, Manage Worlds, and the Gallery. Upon hovering over the icon, it is labeled “packs you may like” and provides a selection of packs available for purchase, allowing players to buy them without exiting the live gameplay.

Player Reactions

Upon implementation, my game displayed four packs that I do not currently own, including major Expansion Packs and smaller Stuff Packs. However, any purchases outside of the recommended packs still require navigating to the main menu.

The official patch notes describe the new button as having various uses, such as sharing pack offers and sales information, as well as suggesting packs of potential interest. This feature allows players to interact with these options without disrupting their gameplay. Despite this, the reception from Sims fans has been less than positive, with many expressing their displeasure on platforms like Twitter.

The Sims 4 and Future Plans

Since its initial release in 2014, The Sims 4 has grown with the addition of 27 major packs, as well as numerous smaller Stuff Packs and Kits. With the game transitioning to a free-to-play model in October 2022, pack sales now serve as the primary source of revenue for The Sims franchise.

Looking ahead, EA is actively developing the next main installment in the series, known as Project Rene. A key feature of this upcoming game is its commitment to a free-to-play model from launch, catering to both existing fans and newcomers.