Tencent Launches Undawn in India, Hoping for a Comeback in the Market

Tencent has announced the release of its latest online game, Undawn, in India through its subsidiary Level Infinite. This marks Tencent’s attempt to make a comeback in the Indian market after its titles were banned in 2020 due to national security concerns and escalating tensions with China. Undawn is a multiplayer mobile-first game available on Android, iOS, and PC.

Testing the Waters

Despite the strained relationship between China and India, Tencent subsidiaries based in other parts of the world still have their titles available in India. “Tencent-owned enterprises like Supercell and Riot Games still have their games available in India and in Riot’s case, also have ongoing esports commitments on the ground,” says industry analyst Rishi Alwani. It seems that Tencent is following their lead and testing the Indian market with Undawn.

Potential for Success in India’s Mobile Gaming Market

India is one of the largest mobile gaming markets in the world, with over 90% market share. Tencent’s decision to release Undawn in India reflects the country’s passion for mobile gaming and the potential for success in this market. If Undawn performs well, more games from Tencent’s Level Infinite label could be introduced in India.

Conclusion

Tencent’s release of Undawn in India marks its attempt to make a comeback in the Indian market after the ban on its titles. With India being a key mobile gaming market, Tencent is hoping to leverage the country’s passion for gaming and achieve success with Undawn.