Mobile Game Rush Royale Achieves Record Player Engagement and Revenue

Rush Royale, a popular mobile game developed by My.Games, has reached new heights in terms of player engagement and revenue. The game recently surpassed $230 million in revenue and experienced a 20% growth in daily active users (DAU) and six million monthly active users.

This success can be attributed to a two-month long in-game event featuring social media star Jake Paul. The event included a two-week long Champion Rumble event and the introduction of Jake Paul as an unlockable character in the game. The addition of Paul and other elements of the event resulted in a significant increase in player engagement and revenue.

According to Vladimir Nikolsky, the CEO of My.Games, this achievement demonstrates the evolving nature of the mobile gaming industry. By implementing strategies commonly used in PC games, such as community-building and regular content updates, My.Games is able to create strong brands and engaging experiences in their mobile titles.

“We aim to create conceptually interesting marketing campaigns that involve influencers in the development of fan-oriented content, which actively engages their audience,” said Nikolsky. “Rush Royale’s success, with its high interest and engagement from players, confirms that we are heading in the right direction for further growth at a time when capturing players’ attention is increasingly challenging.”

The Impact of Celebrity Collaborations

This achievement also highlights the impact that celebrity collaborations can have on the success of games. While Rush Royale had not previously utilized such collaborations, the partnership with Jake Paul resulted in record-setting numbers of monthly and daily active users. This case study demonstrates the potential benefits of well-executed collaborations in boosting player engagement and revenue.

My.Games, following a period of restructuring and reorganization, has proven that they are on the right track for future success. The company’s ability to achieve such milestones, even after a period of uncertainty, showcases their dedication to creating innovative and engaging gaming experiences.